Data Analytics

Adobe analytics- Senior Principal Analyst

Factspan Overview:

Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics centre of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new processes that help them succeed. With offices in Seattle, Washington and Bangalore, India; we use a global delivery model to service our customers. Our customers include industry leaders from Retail, Financial Services, Hospitality, and technology sectors.

Job Responsibilities
• The Senior Principal Analyst will be responsible for driving the large multi environment project end to end and will act more of an individual contributor.
• Plan and execute the projects and be able to guide the junior folks in the team.
• Excellent presentation and communication skills, and strong team player.
• Experience in working with clients, stakeholders, product owners to collect requirements and creating solutions, estimations.

Requirement & Skills:
• 8+ years of overall experience and 5+ years of relevant experience in working with Adobe Ecosystem
• Experience in Working on Adobe Customer Journey Analytics (Mandatory)
• Experience in working on Adobe Target and Adobe Experience Platform.

Educational Qualification:
• Bachelors / master’s in engineering and technology

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Senior Principal Analyst- Data Science

Responsibilities

We are seeking a highly skilled and motivated Senior Principal Analyst to join our team. The ideal candidate will
possess a strong technical background with expertise in various programming languages and data technologies, Data
Science and Artificial Intelligence coupled with exceptional business acumen and communication skills. As a Senior
Principal Analyst, you will be responsible for leading technical initiatives, designing innovative solutions, and providing expert consultation to our clients.

Key Responsibilities:

• Develop & implement machine learning models & algorithms to extract insights from large datasets.
• Select features, build, and optimize classifiers/regressors using machine learning and deep learning techniques.
• Process, cleanse, and verify the integrity of data used for analysis.
• Perform data mining and analytics to support continuous risk monitoring and risk assessments.
• Utilize various statistical techniques and predictive modeling to drive and identify indicators of risk.
• Design & maintain effective information and data models that align with the organization’s data requirements and
objectives.
• Translate complex business problems into technical solutions and architectures.
• Develop and present Proof of Concepts (POCs) and technical client presentations.
• Mentor and provide guidance to junior data scientists and analysts.

Technical Skills:

• Advanced proficiency in Python coding for AI/ML algorithms and data analytics.
• Strong grasp of machine learning algorithms: Random Forest, Gradient Boosting, Naive Bayes, SVM, KNN.
• Deep understanding of deep learning techniques: DNN, CNN, RNN, LSTM, Autoencoders.
• Proficiency with ML/AI software and tools: scikit-learn, TensorFlow, PyTorch, CARET.
• Solid understanding of statistical concepts: Sampling Theory, Descriptive Statistics, Probability Distributions,
Statistical Tests, Dimensionality Reduction, Hypothesis Testing, Maximum Likelihood Estimators, and Inference.
• Expertise in model validation, hyperparameter tuning, and model selection techniques: Cross-validation, Bootstrap methods.
• Proficiency in data analytics tools for queries and analyses, and data visualization platforms for summaries,
predictive analyses, comparative analyses, dashboards, and reports.
• Strong command of query languages: SQL and Spark.
• Familiarity with cloud platforms such as AWS and GCP is a plus.

Qualifications:

• Bachelor’s or master’s degree in computer science, Information Technology, Engineering, or a related field.
• Minimum of 10 years of experience in a similar role with recent 8 years of relevant experience.
• Relevant certifications in programming languages, data technologies, or cloud platforms would be advantageous.

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Analytics Manager

Analytics Manager

Skills – Adobe analytics, Web analytics, SQL, Google Cloud platform tools, Agile project management

YOP- 8+

We are seeking a highly skilled and experienced Web Analytics Manager to join our team. In this role, you will lead and oversee analytics initiatives, focusing on web analytics using Adobe Analytics. Additionally, you will leverage your expertise in Ecommerce, GCP, SQL, and project management to ensure successful project delivery and client satisfaction.

Responsibilities:
• Lead and manage web analytics projects, utilizing Adobe Analytics, SQL, and Google Cloud Platform (GCP) tools.
• Collaborate with client stakeholders to understand business objectives, define project requirements, and translate requirements into actionable analytics strategies.
• Design and implement analytics tracking solutions to capture relevant data points and insights on website performance, user behavior, and Ecommerce transactions.
• Conduct data analysis using SQL and Looker to extract meaningful insights and provide recommendations for optimization and improvement.
• Drive the execution of analytics projects, managing timelines, resources, and deliverables to ensure project milestones are met within scope and budget.
• Develop and deliver client-facing presentations and reports, communicating key findings, insights, and recommendations effectively.
• Stay updated with industry trends and best practices in web analytics, Ecommerce, and data management to continuously enhance service offerings.
Qualifications & Experience:
• Bachelor’s degree in computer science, Information Systems, or related field.
• 6+ years of experience in Web Analytics, with a proven track record of handling analytics initiatives using Adobe Analytics.
• Proficiency in SQL with experience in writing complex queries to extract and manipulate data from databases.
• Should have team and delivery management experience and also have strong client interactions/presentation skill ability.
• Exposure to GCP services likes BigQuery, Dataflow Looker is a plus.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to communicate effectively with technical and non-technical stakeholders.
• Experience working in Agile development environments is a plus.
• Adobe certifications are a plus.

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