‘Crowd Analysis’ – Does that word ring a bell? Let’s take a moment reminding all analytical tools like Google Analytics, Moz Analytics, Pinterest Analytics, Twitter Analytics, and the gamut of data that these tools analyze in day-to-day lives. Being a marketer myself, I and my team understand the importance of Analytics. It is significant to […]
Crowd Analysis – Can you Notice a Pattern? Read More »
When it comes to money, trust in transactions has always been a wobbly affair. So when virtual currencies like Bitcoin were the talk of the town. The users found a huge gap as there was no trustworthy and reliable system in place to authenticate the virtual currency transactions. On the digital platform, there are currently
Blockchain in Data Science – The Future of Data Integrity Read More »
Consumers today have an overwhelming number of options regardless of the business. Most shoppers experience “choice paralysis” when presented with so many options; this condition occurs when there are more options than we can reasonably process. As a result, it is harder than ever for a product owner to assess the target market’s preferences. For
Conjoint Analysis: A Cheat Sheet To Know Customer Preferences Read More »
As the phrase goes “History repeats itself – Events from the past can become events of the present.” We recently saw this saying firsthand while resolving an issue for a Fortune 500 organization. The answer came in the form of genealogy maps. As we turned the pages of history to understand how relationships between the
Enabling Sales Analysis Using Genealogy Maps Read More »
More than 80% of firms responded to a recent Gartner study by stating that their spending on automation will “continue or expand” in 2022. Process automation in business is not new and hence been here for consistent growth in domains. And such businesses are prepared to dramatically improve performance and productivity. Businesses who invest in
Process Automation – A Revolutionary Step in Business Read More »
As you see, E-commerce is becoming more and more popular around the world. Imagine ordering something online and expecting same-day delivery. Even searching something like that on the internet takes 0.2g of CO2. Yes! That’s right. Hence, to follow the suite, diving into reducing ecommerce footprint with digital becomes important. Last-mile deliveries, according to logistics
Reducing ECommerce Footprint with Digital: Top 3 Ways! Read More »
Since the advent of eCommerce, the industry has been dependent on technology in various ways. In fact, eCommerce is at the forefront of adopting new technologies to tackle data. Today, data is entangled in everything; it’s no longer just a piece of information a user had intentionally stored. It’s part of everything we do, every
Scale & Grow eCommerce Business With Data Engineering Read More »
The nature of the e-commerce industry has always been dynamic. If you are running an ecommerce business, a part of your job involves solving challenges like increasing the site’s conversion rate, meaning the rate at which customers are becoming buyers. Decreasing the rate at which your customers are abandoning carts. And finally, increasing the return
3 Ways to Accelerate eCommerce A/B Tests Read More »
ECommerce businesses, like any other business today generate large amounts of data. It got accelerated with digital transformation and extensive social media experiences. Besides, e-commerce firms are exhaustively investing in advanced technology initiatives such as Big Data Analytics. As it captures huge volumes and a variety of data of varying complexity. The reason firms are
3 Ways Big Data Is Making a Splash in the B2B eCommerce Read More »