Market Basket Analysis: What is it? Market Basket Analysis is an analytical technique that provides great insights into predicting what would a customer probably purchase in the future. As one of the most widely used concepts in Retail business, MBA helps boost sales, analyze sales patterns of any product, customer purchase patterns via online browsing […]
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Kafka is a distributed, partitioned, replicated, log service that is a massively scalable pub/sub message queue architected as a distributed transaction log. It provides a unified platform for handling all the real-time data feeds a large company might have. In our last article series of Kafka, we learned about its brief regarding introduction, function and
Optimizing Kafka: Architecture Insights and Performance Tips Read More »
Marketing plays a vital role to grow any business or organization. In our last article, we learned about how Media Marketing Analytics could be beneficial for any organization and how we can make strategies to outperform our marketing platforms. Strategies can help us to attain a specific goal but what after that? How do we
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In the previous article, Data Migration: RDBMS to Hadoop, we talked about increasing tons of data and transferring it to Hadoop from the Traditional platform. But, is it easy to analyse this much of growing data in Hadoop System? This takes us towards a more fascinating and flexible solution, i.e. Cloud Migration. In the process of
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Retailers today have to be on their toes to bring in new features and programs into their offline and online channels to improve customer experience. To bring in any new feature into their ecosystem, retailers have to perform rigorous experimentation to decide what is best for the business. These experiments are often analyzed by using
Bayesian A/B Testing Read More »
Today, the digital world is growing in a complex form and is coiled in a storage volume, variety of structures and velocity. The democratization of PCs, laptops, smartphones and tablets, and the rising craze for social networks encouraged the exchange and production of new data. Besides the public data, a large piece of data is
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Market research provides market size, trend, competition and demands of customers before any company takes any of their product or service in the market. The importance of customer’s choices is for the evidence-based decision. Quantitative research becomes an important part of any business to take products or services according to the customer level. MaxDiff Analysis,
Maximum difference analysis Read More »
In every business, it is very important to know whether your users or customers are liking your services and products. The customer Lifetime Value model helps businesses to track down how good they are resonating with their consumers. Although, calculating Customer Lifetime Value doesn’t need high-level arithmetic knowledge it needs a sharp calculation of any
Customer lifetime value for subscription based business Read More »
Talking about Big Data sometimes take us to a very steady process of data analysis, Real-Time/Streaming Data Analytics. Companies who are looking for better aspects for their business and customers’ activities such as billing/metering, server activity, website clicks and so on, are into Real-Time Streaming Data Analytics. What allows any business to react without getting delayed to
Introduction to real – time/streaming data analytics Read More »